Every year, as the UAE gears up for National Day celebrations, there’s one tradition residents now look forward to — the annual data surprise from e&. And for the 54th Eid Al Etihad, the country’s biggest telecom operator hasn’t disappointed.
This year, e& is offering 54GB of free local data to customers across the UAE. The offer runs for a full week — from December 1 to 7 — giving people enough time to stream, scroll, post those fireworks videos, and stay connected through the long weekend.
What makes this year different is that the free data comes alongside a bunch of extra perks across family plans, roaming packs, and Wasel promotions. In simple words: it’s a festive bundle built around how people in the UAE actually use their phones — from Netflix marathons at home to quick WhatsApp check-ins from Abu Dhabi Corniche traffic.
A nod to UAE pride
The number isn’t random. The offer marks the UAE’s 54th National Day, and the gesture reflects a tradition that many long-time residents recognise — e& giving back to customers during one of the country’s most meaningful holidays.
For Emiratis and long-term residents, National Day isn’t just a break in the calendar. It’s a time for gatherings, local road trips, mall visits, cultural shows, and plenty of fireworks across the city. With that, extra data becomes a practical gift — something people actually use.
Who Gets the 54GB Free Data?
The good news: the offer covers a wide group of users.
Here’s the breakdown:
Emirati customers
Both prepaid and postpaid Emirati users automatically qualify for the full 54GB.
All postpaid customers
Even non-Emirati postpaid users can activate the National Day data gift.
The data is valid locally and needs to be activated within the offer window. Once activated, it runs until December 7 — so it’s a “use it while you have it” kind of perk.
Here Are the Other Deals
e& didn’t stop at free data this year. The operator has launched a set of holiday-friendly offers that resonate with UAE families and frequent travellers.
1. Wasel Plan Discounts
A favourite among prepaid users, Wasel plans are getting up to 50% off, along with 3GB free data for six months on select bundles. It’s ideal for people who prefer topping up or budget-friendly plans.
2. Emirati Family Plan Upgrade
This one stands out for its value:
- Free GCC roaming
- Add up to 9 extra lines for just AED 100 each
- Free Gold Number with a 24-month plan
For households with multiple lines — something very common in Emirati families — this becomes a big monthly saving.
3. New GCC Roaming Packs
Travelling to Saudi, Oman, Qatar, Kuwait, or Bahrain during the break?
Two new packs are now available:
- 5GB + 20 minutes for AED 100 (3 days)
- 15GB + 50 minutes for AED 200 (10 days)
With many residents planning quick weekend trips during this period, these packs hit the sweet spot between affordability and convenience.
4. Roam Like Home Weekly Data
Frequent travellers get up to 25GB roaming data for AED 100 (7-day validity).
It’s designed for those work trips or the “let’s fly to Riyadh for the weekend” crowd.
How Dubai Residents Can Actually Benefit From This
Let’s be honest — December in Dubai is packed. Air Shows. Concerts. Winter Markets. Fireworks. Long holiday queues at City Walk and Dubai Mall. For many people, mobile data drains faster than they expect.
That’s where the 54GB offer feels genuinely useful:
For families
Sharing photos from celebrations, navigating multiple event spots across the city, and video calling relatives abroad — everything becomes easier when no one is worried about hitting their data limit.
For young professionals
Dubai’s “work from anywhere” culture peaks during long weekends. That extra data covers Zoom calls from a café at The Beach or last-minute work updates from the car (as a passenger, of course).
For creators
Those trending reels from Expo City fireworks? The data boost helps creators upload high-quality content instantly — no more waiting for Wi-Fi.
For travellers
Many residents take short GCC trips around National Day. The new roaming packs mean no bill shocks later.
How to Activate the 54GB Free Offer
The activation process is simple and takes less than a minute:
- Open the e& UAE app between December 1–7
- Look for the Eid Al Etihad free data tile
- Tap Activate
- Wait for the confirmation SMS
- Enjoy your 54GB
Once activated, the data automatically appears in your usage balance.
With the UAE gearing up for one of its most vibrant holidays, e&’s 54GB free data offer feels perfectly timed. It’s generous, practical, and tuned to how people in the country actually live — always on the go, always connected, and always celebrating big moments together.
read more:
- 12 Amazing Things to Do This UAE National Day Long Weekend in Dubai – Social Kandura
- Geminids Meteor Shower to Light Up Mleiha: A Desert Sky Experience Sharjah Residents Won’t Want to Miss – Social Kandura
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