Dubai Watch Week (DWW) is set to celebrate its 10th anniversary with its most expansive edition yet. From November 19 to 23, 2025, Burj Park at Dubai Mall will transform into a vibrant hub for horology enthusiasts, collectors, and industry professionals. Spanning over 200,000 square feet, this year’s venue offers ample space to accommodate more than 90 prestigious brands, marking a significant increase from previous editions.
Expectations at Dubai Watch Week 2025
The House of Horology: Thought-Provoking Discussions
At the heart of DWW lies the House of Horology, an intellectual arena hosting over 12 sessions featuring industry leaders and visionaries. The event kicks off with a keynote address by Jean-Frédéric Dufour, CEO of Rolex, and Abdul Hamied Seddiqi, Chairman of Seddiqi Holding, titled “The Time to Act Is Now – A Note to the Watch Industry.”
Other notable sessions include:
- CEO Roundtable: Horology Edition – Discussions with Georges Kern (Breitling), Ilaria Resta (Audemars Piguet), Karl-Friedrich Scheufele (Chopard), and Julien Tornare (Zenith) on the future of watchmaking.
- When Labubu Beats the Birkin: Luxury in the Age of Hype – An exploration of how algorithms and virality influence luxury desirability, featuring Richard Benc (Fears Watch Company), George Bamford (Bamford Watch Department), and Misha Daud (UNXD).
Immersive Masterclasses and Experiences
DWW 2025 offers a range of hands-on experiences for attendees:
- Bangalore Watch Company – Engage in a masterclass on meteorite dials, exploring the natural Widmanstätten patterns.
- Gérald Charles – Participate in a Métiers d’Art experience, learning traditional dial hand-hammering techniques.
- Van Cleef & Arpels – Discover the art of martelé and create a 925 silver pendant adorned with grand feu enamel.
- Hermès – Attend a full day of exclusive masterclasses, delving into the intricacies of watchmaking.
A Showcase of Renowned Brands
DWW 2025 will feature an impressive lineup of over 90 watch brands, including:
- Rolex
- Audemars Piguet
- Breitling
- Chopard
- Zenith
- Bulgari
- TAG Heuer
- Hublot
- Tudor
- Girard-Perregaux
Additionally, boutique and micro-brands such as Studio Underd0g, ID Genève, and Norqain will showcase their innovative creations, offering a diverse range of timepieces for attendees to explore.
Event Details
- Dates: November 19–23, 2025
- Venue: Burj Park, Dubai Mall
- Entry: Free (Registration required)
- Registration: dubaiwatchweek.com
Why Attend?
Dubai Watch Week 2025 offers a unique opportunity to immerse yourself in the world of horology. Whether you’re a seasoned collector, an industry professional, or a newcomer with a passion for fine timepieces, DWW provides a platform to:
- Engage with industry leaders and innovators.
- Discover the latest watch releases and innovations.
- Participate in exclusive masterclasses and workshops.
- Network with fellow enthusiasts and professionals.
Don’t miss this chance to be part of a global celebration of timekeeping excellence. Register now and mark your calendars for this exceptional event.
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