Dubai’s most anticipated retail season is back. The Dubai Shopping Festival (DSF) will take place from 5 December 2025 to 11 January 2026, offering 38 consecutive days of shopping, entertainment, and family-friendly experiences.
Recognised as the world’s longest-running retail celebration, DSF has grown into more than just a sale season. Every year, malls, souks, and outdoor venues across the city come alive with discounts, raffles, live shows, and immersive experiences that draw thousands of residents and visitors.
What to Expect at DSF 2025–26
This year promises to be bigger than ever. Visitors can look forward to a mix of:
- Mega shopping deals across luxury and high-street brands
- Nightly drone and fireworks shows lighting up popular districts
- Family activities and cultural pop-ups across neighbourhoods
- Daily raffles and prizes, continuing a much-loved DSF tradition
The festival is designed to create a city-wide celebration, blending shopping with food, entertainment, and art. Whether you’re looking for the latest fashion, household deals, or a night out with friends and family, DSF brings it all together.
Raffles and Prizes
One of the biggest attractions of the Dubai Shopping Festival has always been its raffles. The upcoming edition will once again feature life-changing prizes, from luxury cars and gold to cash rewards. Residents and visitors alike eagerly participate, making raffles a true highlight of the season. With draws happening daily and weekly, the excitement builds throughout the festival, keeping shoppers engaged well beyond the discounts.
Fireworks, Drone Shows, and Live Entertainment
Beyond retail, DSF transforms Dubai’s skyline into a visual spectacle. Expect dazzling fireworks shows at key locations across the city, accompanied by futuristic drone displays that wow audiences every evening. Alongside this, live concerts, pop-up performances, and cultural showcases will add to the festive atmosphere. Families can enjoy open-air entertainment while food lovers indulge in diverse culinary pop-ups across popular districts.
Cultural Pop-Ups and Family Experiences
The shopping festival is not just about retail—it is also a celebration of culture and community. Previous editions introduced open-air markets, art installations, and family zones that became crowd favourites. This year, visitors can expect new cultural activations, interactive zones for children, and neighbourhood events that make the festival accessible across the city. Whether in Downtown Dubai, at a beachfront destination, or in a traditional souk, the atmosphere will be festive everywhere.
DSF 2025–26 is Unmissable event
Dubai Shopping Festival combines unbeatable retail offers with entertainment and culture. The combination of mega discounts, raffles, outdoor markets, and nightly shows ensures there is something for everyone. It is not just an event for shopaholics but also a season for families, professionals, and tourists to come together and enjoy the city in its most vibrant form.
With Dubai’s winter weather providing the perfect backdrop, the festival is set to reaffirm its position as one of the city’s biggest annual highlights.
As the countdown begins to 5 December 2025, the city is preparing for six weeks of excitement, culture, and retail magic. From luxury shopping and family outings to fireworks and golden raffle wins, the Dubai Shopping Festival 2025–26 will be the season’s ultimate celebration.
Stay tuned for official updates on events, raffle schedules, and entertainment line-ups as Dubai gets ready for another unforgettable edition of DSF.
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