Dubai’s Roads and Transport Authority (RTA) has launched a new safety and etiquette campaign across the Dubai Metro and Tram network. Rolled out in partnership with Keolis-MHI, the initiative focuses on everyday commuter behaviour, with the goal of making public transport safer, smoother, and more comfortable for everyone.
With Metro stations and trains getting busier each year, especially during peak office hours and major city events, the RTA says small actions can have a big impact. The Dubai RTA safety and etiquette campaign is part of the authority’s wider effort to keep Dubai’s transport system efficient, organised, and globally recognised.
The message is simple. Follow the rules. Respect others. Keep the city moving.
Dubai Metro and Tram services
Dubai Metro and Tram services carry thousands of passengers daily, from office commuters and students to tourists and families. During rush hours, even minor delays or crowding can affect the overall flow of the network.
According to the RTA, the campaign is not about introducing new rules. Instead, it reinforces existing guidelines that many residents already know but may overlook during busy moments. Standing clear of doors, allowing passengers to exit first, and moving inside the carriage are basic habits that help reduce congestion and delays.
As Dubai continues to grow, the authority believes that reinforcing these practices is key to maintaining a smooth and stress-free public transport experience.
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Simple habits that make daily journeys better
At the centre of the campaign are practical reminders designed for real-life commuting. Passengers are encouraged to choose the correct carriage, including women-only cabins and designated family areas. Priority seating remains a strong focus, with reminders to offer seats to senior citizens, people of determination, and pregnant women.
Another important point is keeping doorways and aisles clear. When passengers block entrances, boarding and exiting take longer, leading to delays across the line. The RTA says something as small as stepping aside or moving deeper into the carriage can help trains run on time.
Respect for personal space and privacy is also highlighted. Loud behaviour, blocking walkways, or ignoring station signage can make travel uncomfortable for others, especially during peak hours.
RTA stresses respect as a shared responsibility
Hassan Al Mutawa, Director of Rail Operations at the RTA’s Rail Agency, said the campaign aims to build a culture of courtesy and awareness among Metro and Tram users. Public transport, he noted, is a shared space where everyone’s behaviour affects the overall experience.
Dubai’s Metro and Tram systems are often praised internationally for cleanliness, punctuality, and safety. The RTA wants every journey to reflect these standards, whether it’s a short ride between stations or a daily commute across the city.
By promoting respect and simple etiquette, the authority hopes to make public transport more pleasant for residents and visitors alike.
Improving safety and passenger flow across stations
Beyond comfort, safety is a major focus of the Dubai RTA safety and etiquette campaign. Smooth passenger movement reduces the risk of overcrowding, slips, and minor incidents on platforms and escalators.
Better flow also means fewer delays. When trains spend less time at stations due to efficient boarding and exiting, the entire network benefits. This is especially important on weekends, holidays, and during large-scale events, when Metro usage spikes.
The RTA believes prevention is more effective than penalties. Encouraging good behaviour helps create a safer environment without disrupting daily routines.
How commuters will see the campaign in action?
Passengers will notice the campaign through clear signage at Metro and Tram stations, guidance posters inside carriages, and messages displayed on digital screens. These visuals are designed to be simple and easy to understand, keeping Dubai’s diverse population in mind.
The campaign is also being supported through social media, helping spread awareness among regular commuters and younger audiences. Short reminders and visual cues make it easier for passengers to follow etiquette without feeling overwhelmed.
This approach ties in with other RTA awareness drives focused on road safety, public transport rules, and commuter education.
Frontline staff leading by example
Station staff, customer happiness teams, ticket inspectors, and operational employees are playing a key role in bringing the campaign to life. These teams interact with passengers daily and provide on-the-spot guidance when needed.
For tourists and first-time Metro users, staff support can make a real difference. A simple reminder or friendly direction helps passengers feel more confident using public transport in the city.
The RTA says this human interaction strengthens the campaign, turning reminders into everyday habits rather than just posters on walls.
Supporting Dubai’s smart mobility vision
The safety and etiquette campaign supports Dubai’s broader goals around smart and sustainable mobility. A reliable and comfortable public transport system encourages more people to leave their cars behind and use shared transport options.
As the city expands, efficient movement becomes increasingly important. Initiatives like this focus not only on infrastructure but also on user behaviour, which plays a crucial role in how smoothly a city functions.
By improving the daily commuting experience, the RTA hopes to strengthen trust in public transport and support long-term sustainability goals.
Small actions, lasting impact
The RTA has made it clear that the campaign is not about strict enforcement. It is about awareness, respect, and shared responsibility. When passengers follow simple rules, everyone benefits from safer, faster, and more comfortable journeys.
From offering a seat to keeping doorways clear, small actions can shape the overall public transport experience in Dubai. The authority believes that maintaining high standards starts with everyday behaviour.
As Dubai continues to set benchmarks for urban mobility, campaigns like this remind commuters that a smooth journey begins with simple choices.
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