Dubai’s retail scene is stepping into the National Day weekend with a bigger-than-usual surprise. The city’s popular 3-Day Super Sale, known for pulling crowds to malls every season, has officially been stretched to five days this year. The extended edition runs from November 28 to December 2, giving shoppers more room to explore deals ahead of the 54th Eid Al Etihad celebrations.
The timing couldn’t be better. With a four-day public holiday and the usual weekend combined, residents across the UAE are gearing up for a long break. Many are planning outings, staycations and festival shopping, so extending the sale aligns neatly with the city’s holiday mood.
Dubai’s shopping culture is a big part of city life—residents plan their seasonal budgets around these citywide sales. From families in JVC stocking up on kids’ clothes to friends in Marina looking for year-end upgrades, people across different communities treat this event as a yearly ritual. This time, the extra two days simply make the experience more convenient.
A Big Start: Dubai’s First-Ever 24-Hour Sale
To mark the extended edition, the sale kicks off with something new: a 24-hour shopping marathon at Dubai Festival City Mall on November 28. The mall will open at 10 am with live entertainment, roaming artists, laser performances and flash deals rolling out through the night.
The first 500 shoppers are expected to receive a special goodie bag, and those who spend AED 300 can enter a raffle to win a Toyota Urban Cruiser. Early birds also get an additional Kiehl’s gift bag — something residents in Dubai never ignore, especially during festival weekends.
This late-night experience feels familiar for Dubai. Be it DSF fireworks, Ramadan night markets or National Day parades, the city loves after-dark community events. The 24-hour sale is designed exactly for that: families stepping out after dinner, groups of friends making a night of it, and the classic early-morning bargain hunters who prefer quieter hours.
What’s on Offer Across the City
The extended sale covers over 500 brands and nearly 2,000 stores across the emirate. Shoppers will find heavy markdowns on fashion, electronics, homeware, lifestyle, beauty, accessories and more.
A long list of popular brands is participating, including:
- Michael Kors
- Ted Baker
- US Polo Association
- Steve Madden
- Pottery Barn
- Damas
- Al Futtaim Watches & Jewellery
- Sephora
- Watsons
- Muji
- Virgin Megastore
For anyone planning festive shopping or winter wardrobe upgrades, this is usually the moment. Brands are known to drop their prices significantly during the National Day season, and the extended 3DSS gives extra days to secure deals before the new year rush begins.
Residents who shop seasonally often wait specifically for this sale — especially families who plan for school breaks, holiday travel or year-end gatherings. Electronics lovers also treat this period as an opportunity to pick up gadgets at competitive prices.
How Residents Can Make the Most of the Sale
With five days of shopping to cover, the trick is to plan early. Dubai malls can get busy, especially during holiday weekends. Reaching earlier in the day or selecting quieter malls can make the experience smoother.
Here are a few practical tips for shoppers:
Start with the essentials first. Electronics, beauty sets, limited-edition pieces and popular homeware items tend to sell out quickly.
Explore late-night hours. The 24-hour sale creates a window for night owls or families who prefer avoiding peak crowds.
Look out for bundle offers. Many stores usually put together special National Day bundles that offer additional value.
Check loyalty programmes. Mall apps and brand memberships often carry exclusive points or cashback options during major sales.
The extended dates also help those who can’t shop during the main weekend. Whether someone works shifts, is travelling, or simply wants to avoid peak crowds, the extra days ensure more flexibility.
For the Dubai retail scene
The decision to stretch the sale reflects Dubai’s growing retail momentum. The city has increasingly positioned itself as a global retail destination, offering year-round events, campaigns and festivals that go far beyond simple sales.
These events support both shoppers and retailers. For shoppers, the value is clear — more time to find affordable essentials and luxury items. For retailers, especially large chains and boutique brands, the extended sale provides an opportunity to connect with new customers, push fresh collections and tap into the holiday excitement.
Dubai’s shopping calendar has become an essential part of the city’s storytelling. Whether it’s DSF, summer surprises or National Day shopping, these events are woven into how people experience the city. The extended 3DSS is another step in enhancing that experience.
The extended Dubai 3 Day Super Sale 2025 brings five days of discounts, entertainment and retail buzz across the UAE National Day long weekend. From 24-hour launches to major brand offers, it promises one of the busiest and most exciting shopping stretches of the year.
Read More:
- UAE National Day 2025: 11 Activities You Can’t Do During Eid Al Etihad Celebrations – Social Kandura
- Weekend in Dubai? Here Are the Top events happening in the city – Social Kandura
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