Dubai’s most anticipated one-day retail event is returning this Friday, offering unbeatable deals for everyone who loves a great bargain. The Dubai 12-hour summer sale returns on July 18, offering shoppers a 10 am to 10 pm window to grab discounts of up to 90% across a wide selection of brands and stores.
Hosted exclusively at Majid Al Futtaim malls, this flash sale is part of the larger Dubai Summer Surprises 2025 calendar and officially kicks off the Great Dubai Summer Sale.
Where to Shop
The sale will take over key shopping destinations, including:
- Mall of the Emirates
- City Centre Mirdif
- City Centre Deira
- City Centre Me‘aisem
- City Centre Al Shindagha
- My City Centre Al Barsha
From fashion and electronics to cosmetics, homeware and more, the deals will cut across almost every retail category — ideal for those looking to refresh their wardrobe, buy gifts, or just enjoy some retail therapy while staying cool indoors.
The Mid-Year Sale: Generating Excitement and Attention
This isn’t just another mid-year sale. It’s been carefully designed to deliver not just discounts, but real value. For one, it’s a time-limited event, so the window of opportunity is narrow, making the offers all the more appealing.
Plus, it sets the tone for the Great Dubai Summer Sale, which will run through to August 10 and bring along multiple promotions, raffles, and surprises across the city.
Big Wins Beyond Discounts
Shoppers who spend AED 300 or more during the sale at participating stores will be eligible to enter a grand prize draw. What’s at stake? A chance to win AED 1 million in cash or drive home in a brand-new Nissan Patrol.
All that’s required is to scan your receipts using the designated mall platforms or apps. The more you shop, the more chances you’ll earn in the draw — and it’s completely digital, so no need to fill out forms or wait in queues.
Skywards Members Get More
In addition to retail rewards, Emirates Skywards members stand to benefit as well. Anyone using the Skywards Everyday app during their purchases will receive a 25% bonus on eligible miles. Even better, shoppers who spend AED 100 or more at Skywards Everyday partners or on the Skywards Miles Mall UAE will enter a draw to win a share of 1 million Skywards Miles.
It’s a smart way to turn everyday spending into travel rewards — especially helpful for those planning trips during the upcoming long weekends.
Insider Tips for Smarter Shopping
To make the most of your shopping day, consider the following:
- Arrive early: Popular brands and trending items may run out by midday.
- Download the apps: Majid Al Futtaim and DSS platforms often highlight flash deals and limited-time offers.
- Stick to a budget: With deals this good, it’s easy to go overboard. Make a list and shop with purpose.
- Scan everything: Even if you’re unsure, scan your receipts to ensure you’re in the draw — you never know.
Not Just Shopping — An Experience
The 12-hour sale isn’t only about slashing prices. Shoppers can expect a lively atmosphere across the malls, complete with family-friendly entertainment, interactive zones, and live performances throughout the day. It’s designed to feel like a celebration, creating a festive shopping mood that aligns perfectly with Dubai’s dynamic retail spirit.
Many food courts and cafés will also offer special menus and combo deals to keep shoppers energised throughout the day.
In the UAE, shopping has always been more than a necessity — it’s a social and cultural activity. Events like the Dubai 12-hour summer sale are part of what keeps the city’s retail sector robust during the off-peak season. It also reflects Dubai’s ongoing effort to position itself as a global shopping capital with year-round value-driven experiences for residents and tourists alike.
Mark the Date: July 18
With deals as good as these, the 12-hour sale is expected to draw large crowds. Whether you’re shopping for essentials, planning early gifts, or indulging in some much-needed retail therapy, this is one day you won’t want to miss.
So set your reminders, charge your phones, and head to your nearest Majid Al Futtaim mall — the countdown is on.
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