COVID19 has led to a global shutdown and there is now a huge number of people that are working from home. Needless to say, here in the UAE as well, many companies have started work from home and this has led to a drastic increase in social media activity.
While Netflix and YouTube have seen viewers through the roof – the other social media platforms – LinkedIn / Facebook / Instagram / Snapchat / Twitter have also seen a phenomenal uptake and increase in interactions.
By this time, your March / April social media calendar is out of the door and while you might be struggling to figure out what to post during these times, below are some tips on what you can do to keep your social channels on-going.
Acknowledge The Situation
Acknowledge that COVID19 is here – if your business is impacted by COVID19, it is imperative that you let your customers know how you’re dealing with things. Place a COVID19 statement on your website and social media that tells your customers you’re taking the vital steps ensuring your customer’s safety.
Nothing beats a letter from your CEO stating how the organization is handling the COVID19 Situation.
Be very careful of what you are saying and what your tone of voice sounds like, remember to be empathetic in your messaging and remember your customer-first approach.
Review Your Paid Campaigns
Head over to your ads on Facebook and Instagram and look at what your current campaigns look like – do they have a strong ‘sell’ message? Does it have a call to action which might not make sense at this point?
Consider changing your messaging to suit the current situation.
Review Your Artwork(s)
Does your ad show images of a lot of people?
Does it show images of people shaking hands?
At this time, it’s highly inappropriate to show such images as it’s against social distancing – consider changing these images to something that promotes Social Distancing.
Prepare For Media Inquiries
People will have questions – both internal stakeholders and external stakeholder it’s your duty to ensure that you have your messaging in place to respond to these questions; prepare a list of question and answers that you are most likely to encounter – some suggestions as below
- How long are your employees going to work from home?
- How are you handling your cash-flow – will there be pay cuts?
- What is your safety regime?
- What steps are you taking to keep your customers?
Avoid ‘Sell’ Campaigns
Now isn’t the time to do a hard sell to your customers – a hard sell now will put your brand in a bad light – a soft sell is what you should be aiming for – hook your customers in with a story and re-target them with your ads for purchase (if you’re running a discount or promo code)
Update Your Business Hours
If you’ve made changes to your business hours or if your event has been postponed; update the business hours on Facebook and Instagram Bio (if you have it there) and don’t forget to update this on your company website as well!
Get Creative With Content
With everyone staying at home – think about how your business can get creative with your content – have a gym? get your best PTs to do live sessions – use Instagram LIVE / Facebook LIVE; schedule a session with your PTs and share the timings beforehand – make this free and open to all, this will get you more customers in the long run as well! Got an event that’s canceled? Consider doing a virtual session – a webinar or a podcast to drive engagements and keep your customers connected.
Creating Engaging Stories
Instagram and Facebook stories always have higher interactions – take this opportunity to create stories with increased interaction activations – polls, let people ask you questions, quizzes and more.
BONUS: Leverage Social Media Influencers
If you have the budget for Social Media influencers – there’s no better time than now to put that into action – don’t use influencers to ‘sell’ your products or services – but use them to amplify your ‘human side’ of communications.
This will further help establish your brand during these times.