Dubai, UAE – In an unprecedented move, BMW Middle East is all set to captivate Dubai with The House of XM, a mesmerizing blend of music, art, and innovation. This exclusive event, unfolding from December 8 to December 10 at Sole DXB, promises a high-voltage weekend for enthusiasts and curious minds alike.
Unveiling BMW Middle East’s Extravaganza
At the heart of The House of XM is BMW Middle East’s latest marvel – the BMW XM, a high-performance car and Sports Activity Vehicle boasting an electrified drive system. This cutting-edge vehicle marks a significant milestone in hybrid technology and serves as the inspiration for the immersive content space.
A Musical Odyssey: BMW Middle East and Renowned Artists
Music aficionados are in for an extraordinary treat as The House of XM hosts some of the region’s most talented artists and DJs. The XM Sky Lounge, situated on the third-floor rooftop, will be the stage for performances by renowned figures such as Emirati-Palestinian singer Casa Vince, Somali rapper Freek, and Dubai-based DJs Ikomboy, _WHTBOY, Kavela, and Whitley Rochea. The 3-day event promises an unforgettable auditory experience.
Exclusive Fashion Inspired by BMW Middle East
To commemorate this extraordinary occasion, visitors can indulge in limited edition clothing inspired by The House of XM. Love Closely, a fusion fashion brand seamlessly blending East-meets-West aesthetics, presents a collection that merges cultural richness and artistry with the avant-garde spirit of the BMW XM. The XM Boutique on the Merch Floor will feature these exclusive pieces alongside special BMW lifestyle items.
Energizing the Experience: BMW Middle East’s Culinary Delights
Refreshment is not an afterthought at The House of XM. A carefully curated range of beverages, tailored to appeal to the most discerning guests, will be available throughout the event, ensuring that attendees remain energized and engaged.
Also read: Dubai Marathon 2024: Road Closures And Spectacular Routes Await Runners
Join the BMW Middle East Revolution
In a bid to make this experience accessible beyond the event, BMW Middle East encourages everyone to join in the fun at The House of XM. The weekend promises not just entertainment but a journey of inspiration, aspiration, and transformation.
Don’t Miss the BMW Middle East Extravaganza
Don’t miss this opportunity to be part of a groundbreaking convergence of luxury, art, and innovation at The House of XM. Your weekend awaits with the promise of inspiration and an immersive encounter with the future of hybrid technology.
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