As the academic year approaches, families in Dubai and across the UAE are taking advantage of back-to-school promotions that combine affordability with convenience. Retailers have launched campaigns offering discounts of up to 70 per cent on electronics, school supplies, uniforms, and even groceries, helping parents manage rising costs while preparing their children for the new term.
This year’s offers are designed not only to ease the financial pressure of school shopping but also to add incentives through raffles, trade-ins, and scholarship opportunities. From hypermarkets to online platforms and electronics stores, the season’s promotions cover every category a household might need.
Babyshop’s Back-to-School Gear: Smart, Stylish & All Under AED 50
Back-to-school prep doesn’t need to burn a hole in your pocket. Babyshop’s latest collection makes classroom shopping stress-free with durable backpacks, fun lunch gear, spill-proof bottles, and comfy uniforms — all priced under AED 500.
From sparkly Hello Kitty and bold Stitch backpacks (starting AED 49) to stainless-steel water bottles designed to keep drinks cool all day (from AED 12), Babyshop has every student covered. Parents can also score value bundles like trolley bags with matching lunch kits and bottles (starting AED 69), making school runs easier than ever.
Even uniforms get an upgrade with breathable cotton fabrics, solid colours, and easy-to-wash cuts, starting at just AED 17. Designed for durability and everyday comfort, this range ensures kids head back to class in both style and practicality.
Carrefour: One-stop shopping with big discounts
Carrefour UAE has rolled out back-to-school bundles across stationery, books, food items, and technology. Parents can save up to 50 per cent on laptops, iPads, and other devices, while also picking up discounted lunch boxes, snack packs, and notebooks. The retailer has positioned itself as a one-stop solution, especially for families who want to finish most of their shopping under one roof.
Sharaf DG: Tech savings with extra perks
Sharaf DG is running a campaign until mid-September with exclusive benefits for students and teachers. Customers can get an additional 5 per cent discount (capped at AED 150) and trade in old devices for up to AED 100 in credit. The retailer has also partnered with banks to provide further offers, making it an attractive choice for those upgrading gadgets like laptops, tablets, or printers.
Jumbo Electronics: Bundles, gifts, and scholarships
Jumbo Electronics is offering discounts of up to 60 per cent on laptops, tablets, and accessories, with bundled deals that include assured gifts worth up to AED 600. Shoppers also benefit from zero-interest instalment plans, while students and teachers are eligible for further savings. Notably, Jumbo has tied its campaign to educational opportunities by running scholarship programmes, adding long-term value beyond immediate savings.
Noon: Online convenience with high rewards
Online platform Noon has introduced some of the most aggressive discounts this season, with up to 70 per cent off on stationery, uniforms, toys, and fashion. Weekly raffles are also part of the campaign, giving families the chance to win a year’s worth of school fees. For working parents who prefer the ease of online shopping, Noon has become a go-to option thanks to fast delivery and a wide product range.
LuLu, Nesto, and other hypermarkets
Hypermarkets across the Emirates, including LuLu and Nesto, have tailored deals around essentials such as backpacks, uniforms, stationery, and lunch kits. Bulk-buy options on snacks and beverages allow families to save more on daily school needs. Many of these retailers are also bundling educational toys and books, appealing to parents who want value for money while preparing for the year ahead.
Dining and bakery Deals
Kailash Parbat: A free treat for students
Indian dining favourite Kailash Parbat at Al Seef has added a tasty twist to the back-to-school buzz. From 14 to 31 August, students who bring along their report cards can enjoy a complimentary plate of Chole Bhature — a dish usually priced at AED 36. With its prime views over Dubai Creek, the two-storey restaurant offers families the chance to celebrate results season with hearty flavours in a scenic setting. The offer is valid all day, making it an easy win for parents and children alike.
Mister Baker: First-day nerves meet cake
For many families, the first day of school calls for more than just sharpened pencils — it deserves a celebration. Mister Baker, the UAE’s trusted cake brand, has launched a limited-edition collection of back-to-school cakes and cupcakes, starting from AED 21. Designs range from playful crayons and blackboards to graduation caps and online learning themes, with sizes that suit both classrooms and small family gatherings. Available across all branches and online for pre-order, these creations transform the school run into something sweetly memorable.
Querida: Mexican breakfast on Sundays
Dubai’s brunch scene has a colourful new entry with Querida in Al Barsha serving Mexican-style breakfast every Sunday from 11 am to 2 pm. For AED 129 per person, diners can enjoy a line-up that includes Huevos Divorciados, Barbacoa Tacos, and Churros y Mangonadas, paired with sides like refried beans and corn salad. With its cosy interiors and upbeat playlist, Querida is turning Sunday mornings into a vibrant, food-forward ritual.
The Permit Room: Rooftop reimagined
Indian resto-bar The Permit Room has refreshed its rooftop at Majestic City Retreat in Mankhool, making it one of the few comfortable summer rooftop spots in Dubai. Covered and cooled, the space is paired with shisha service and a bold new menu inspired by Indian street food. Highlights include Dahi Bhalla Ice Cream Chaat, Amritsari Keema Kulcha, and Lychee Tikka. Designed to feel like a stylish throwback Indian living room, the restaurant blends nostalgia with contemporary dining, offering residents a relaxed but Instagram-worthy hangout.
Tiger Bar Stock Exchange: EPL fan zone and themed menu
Dubai has also welcomed a new sports bar that’s already creating a buzz. Tiger Bar Stock Exchange at Barceló Al Jaddaf is the country’s first stock-market-themed bar, where drink prices rise and fall in real time. But this season, the spotlight is firmly on football. Running until 24 May 2026, the venue doubles as the official Manchester United Fan Zone in partnership with Talk 100.3, the UAE’s official EPL broadcaster.
With screens across the venue, an EPL-inspired menu, and themed platters such as the “Red Devils Sharing Platter” (AED 110) and “Theatre of Dreams Sundae Slam” (AED 32), the bar promises to be the city’s hub for Premier League action. Add in matchday beverage offers, live atmosphere, and late-night timings, and it is quickly shaping into one of Dubai’s top sports destinations.
Wrapping up: More than just shopping
Dubai’s back-to-school season in 2025 is about more than just stationery and uniforms. It’s a citywide moment where retail, dining, and entertainment come together — from hypermarkets offering bundles, to bakeries marking milestones with cake, to sports bars turning matchdays into fan festivals.
Tips for maximising savings
With offers spread across so many categories, residents in Dubai and the wider UAE can take a few steps to stretch their budgets:
- Compare promotions across supermarkets, electronics stores, and online retailers before making large purchases.
- Make use of trade-in programmes when upgrading laptops or tablets.
- Buy non-perishable snacks and stationery in bulk for the term.
- Reuse or recycle items such as bags and uniforms where possible.
A season of value and preparation
Back-to-school shopping in Dubai has evolved into more than a retail event. It is a blend of savings, rewards, and community initiatives that ease the financial load while making the start of the school year more enjoyable. With major players across retail, technology, and e-commerce driving strong promotions, parents have more options than ever to shop smartly and make the transition into the new academic year smoother.
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Stay tuned to Social Kandura for more updates on back-to-school offers, local news, and things to do across Dubai and the UAE.
