Saudi Arabia’s vibrant music scene continues to thrive with the return of Azimuth 2025, the desert-set music and arts festival making its way back to AlUla from Thursday, September 25 to Friday, September 26. The two-day celebration, curated by the powerhouse MDLBEAST, will officially kick off this year’s Saudi National Day festivities.
With a legacy of drawing global names and regional talent to the breathtaking setting of AlUla’s sandstone cliffs, Azimuth has cemented itself as one of the kingdom’s premier cultural events. From dusk to dawn, festivalgoers can expect a sensory overload of music, art installations, roaming performances, and dynamic stage productions beneath the desert sky.
A fusion of sound, art, and Saudi soul
Unlike any conventional music festival, Azimuth 2025 aims to elevate the experience through a unique blend of sonic expression and visual storytelling. While the official artist lineup has not yet been revealed, past editions have hosted internationally acclaimed performers such as Peggy Gou, Jamie Jones, and regional icons like Baloo.
Expect an eclectic mix of genres from techno and house to ambient tunes and regional melodies, curated to reflect the creative heartbeat of Saudi Arabia. The desert backdrop adds a dramatic edge to the performances, where state-of-the-art lighting and immersive stage designs merge with the natural beauty of AlUla.
An MDLBEAST-powered platform for regional talent
Presented by MDLBEAST, the force behind mega-festivals like Soundstorm, Azimuth is more than just a party—it’s a platform. MDLBEAST fosters regional creativity, using Azimuth to amplify new talent and connect with global audiences.
Azimuth 2025 will unite Saudi talent, regional stars, and global headliners, bridging East and West through music.
The event showcases Saudi Arabia’s entertainment evolution under Vision 2030, welcoming the world to its growing cultural identity.
Ticket details and exclusive presale offers
For those eager to secure a spot at this year’s desert celebration, the exclusive ticket presale is currently live and will run until 12pm on Tuesday, May 6. Festival fans can enjoy a 40% discount during this limited-time offer.
Here’s a breakdown of the ticket pricing:
- Single-Day General Admission: SAR 1,200
- Single-Day Premium Pass: SAR 2,500
- Two-Day General Admission: SAR 2,000
- Two-Day Premium Pass: SAR 4,000
Premium passes offer top-tier access and exclusive main-stage views.
Because of high demand in previous years, we encourage attendees to book early. You can purchase tickets directly through the official Azimuth website.
AlUla: A stage like no other
Beyond the beats and lights, AlUla itself is one of Azimuth’s greatest draws. The UNESCO-listed region offers a stunning natural amphitheater that has hosted everything from art biennales to high-end fashion shows.
For international and regional travelers, Azimuth offers a rare opportunity to experience Saudi Arabia’s rich history and modern cultural momentum in one immersive weekend. The festival will attract a large influx of tourists, helping the region strengthen its reputation as a global cultural hub.
Why Azimuth 2025 matters
Azimuth isn’t just about music—it’s about rewriting the narrative of Saudi Arabia’s creative potential. With the country’s entertainment sector opening up like never before, events like this serve as powerful symbols of a new era for youth, arts, and innovation.
By fusing local talent with global acts, and ancient landscapes with modern artistry, Azimuth 2025 is poised to become a landmark event for both the region and the global festival circuit.
Mark the dates—September 25 and 26—and secure your tickets during the exclusive presale.
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