A New Chapter Begins: Asia Asia Reopens with a Stunning $3 Million Brand Refurbishment and Enhanced New Offering

Asia Asia, the esteemed Pan-Asian restaurant and lounge, proudly unveils its remarkable brand makeover at the flagship Pier 7 venue. Following an extensive refurbishment, this multi-award-winning establishment has undergone a USD$3 million transformation, presenting an elevated interior design and menu that sets new standards in refined luxury.

The Icon Evolves

Solutions Group, a trailblazer in the hospitality industry, introduces a new era with the enticing revitalization of Asia Asia. As a new chapter commences, Asia Asia reveals an alluring transformation of its brand portfolio, showcasing an enhanced look, feel, and taste to its dedicated patrons. This updated concept seamlessly bridges the gap between tradition and contemporary, breathing fresh life into the brand.

A Fresh Adventure

Embracing a new persona, Asia Asia’s brand transformation exudes sophisticated maturity while preserving the captivating allure of elegance and mystery inspired by Geisha culture. The renovated Pier 7 location has been meticulously designed to foster a sense of connection and evoke emotions. Southern Thai and Asian artifacts, art, and furniture enrich the narrative, complementing the deep timber textures and plush velvets accentuated by vibrant pops of fuchsia and touches of gold. The elevated ambiance is further enhanced by soft lighting, captivating live cooking stations, an open kitchen, and engaging bar areas, promising intrigue and delight around every corner.

Asia Asia’s talented team of chefs has crafted an exquisite Pan-Asian menu, drawing inspiration from the ancient Spice Route. Each dish is a masterpiece, meticulously prepared to be both visually stunning and delectable. Guests are invited to indulge in the all-new tasting menu, expertly paired with select grapes, ensuring an unforgettable culinary experience.

Paul Evans, Co-Founder and CEO of Solutions Group, expressed his enthusiasm, stating, “As we embark on this new chapter and expand from Dubai Marina into Business Bay and Abu Dhabi, we not only celebrate a decade of Solutions Group but also honor the past seven years of Asia Asia becoming a staple within the UAE’s dining scene. The flagship restaurant’s stunning update will catapult the brand into a new league of dining, and we are thrilled to share this exciting evolution with our valued guests.”

A Legacy Unfolds

Asia Asia has emerged as a pioneering immersive restaurant, bar, and lounge experience in the UAE, captivating both Dubai residents and tourists. A beloved dining destination, Asia Asia mesmerizes guests with its sensory journey along the ancient Spice Route, enticing them with an enchanting blend of flavors and meticulous attention to detail. As a UAE icon, the brand has evolved alongside the ever-changing hospitality sector, expanding its portfolio to include four breathtaking destinations across Dubai Marina, Business Bay, and Yas Bay Abu Dhabi.

Today, Solutions Group operates 19 venues, a testament to its remarkable growth since reopening its doors post-pandemic in 2021. Notable offerings within its portfolio include Ula, Lock, Stock and Barrel, En Fuego, and STK.

The Details

After a temporary closure to undergo an extraordinary transformation, Asia Asia Pier 7 is delighted to showcase its stunning new look and elevated menu. Reservations are now open at the Dubai Marina venue, while brunch continues to be available at the Asia Asia Business Bay location every Friday evening since its launch in 2022. Prepare to embark on an extraordinary culinary journey at Asia Asia’s grand reopening!

For restaurant reservations, please visit www.asia-asia.com.