Community dialogue has always been a key part of Dubai’s public service culture, and Jebel Ali Police Station has now taken this relationship a step further. With the launch of Customer Voice, residents finally have an open, comfortable space to speak directly with police officials, share concerns, and offer feedback that shapes real change. It’s a simple idea, but one that fits Dubai’s long-standing focus on transparency and trust between the public and its institutions.
The initiative follows the directives of Lt Gen Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, whose leadership continues to push for stronger resident–police relationships across the emirate. And in a neighbourhood as diverse and fast-growing as Jebel Ali, that commitment plays an important role in everyday life.
A Local Initiative Built Around Real Conversations
The first Customer Voice session brought together a group of residents, department heads, and senior officials from Jebel Ali Police Station. Leading the session was Colonel Jamal Ibrahim Ali, the station’s director, accompanied by his deputy, Colonel Ali Ahmad Al Suwaidi. What set the conversation apart was its openness. No podium. No barriers. Just a room full of people who share the same community.
Col Jamal spoke about customer happiness units, calling them the frontline of any organisation. He reminded residents that these units reflect the station’s values every single day, because they’re the first point of contact for most people—whether someone needs quick help, wants to report a concern, or is simply seeking guidance.
He also made it clear that quality service is a shared responsibility. “It starts from the director and extends to every employee who interacts with the public,” he said, reinforcing a message that many Dubai residents have come to appreciate: accountability is everyone’s job.
For Jebel Ali residents, this meant one thing: someone was listening.
Smart Services That Work Around Busy Lives
Dubai is a city known for efficiency, and the Customer Voice session didn’t miss the chance to highlight the growing suite of smart services now offered by Dubai Police. Residents were briefed on the Smart Police Stations (SPS), which operate without staff and are open round the clock. These have become popular in communities where working hours vary, especially among people employed in industrial hubs and logistics zones around Jebel Ali Port and JAFZA.
Residents also learned about the Dubai Police smart app, the official website, and the 901 call centre. These weren’t introduced as tech features, but as practical tools—services that help residents save time in a city where everyone seems to be on the move.
One of the most interactive tools discussed was the Dubai Police Happiness Index. Accessible through the app, website, or even smartwatches, it allows residents to rate their experience in seconds. That constant feedback helps stations make adjustments quickly, ensuring the public sees improvements that matter.
For families living in Jebel Ali Village, young professionals in the surrounding residential clusters, and workers across the warehouses and industrial zones, these digital services give them support that fits into their day rather than the other way around.
Residents Share Real Concerns and Real Suggestions
The heart of the Customer Voice session was the open discussion that followed. Residents spoke freely about topics that impact their everyday routines: traffic flow during peak hours, noise in certain neighbourhoods, timings of patrols, and the need for clearer information about digital services. Each point raised was taken seriously, with officials making note of even the smallest detail.
What stood out was the comfortable environment. People didn’t hold back, and officers didn’t rush the conversation. That balance of respect and openness is exactly what many residents say makes Dubai’s public services different. You can walk into a station, ask a question, and leave with clarity.
Several community-focused points were highlighted during the session:
• Dubai Police continue to expand smart services across residential neighbourhoods.
• Jebel Ali remains one of the emirate’s fastest-growing districts, bringing new families and businesses every year.
• Community policing has become a strong pillar across Dubai’s districts.
• Public feedback plays an increasing role in shaping Dubai’s city-wide service enhancements.
These statements reflect a consistent trend—Dubai’s development is driven by active community participation, not one-way decision-making.
One step ahead for Community-Centred Policing
Dubai has always aimed to maintain a balance between innovation and human connection. While the emirate has built one of the region’s smartest policing systems, the leadership continues to emphasise personal engagement. Customer Voice is a direct extension of this philosophy.
For Jebel Ali residents, this initiative marks the beginning of more frequent conversations with station officials. Col Jamal confirmed that these sessions will continue, ensuring that community dialogue is not a one-time effort but an ongoing part of how the station operates.
The timing is ideal. With new residential projects, expanding commercial zones, and a growing population, Jebel Ali’s needs are evolving quickly. A feedback-focused approach helps the station stay aligned with those changes, ensuring safety and service standards rise alongside the community.
The launch of Customer Voice shows a clear direction for Dubai Police—openness, listening, and active partnership with residents. In a city that thrives on connection and community, this initiative brings policing closer to the people it serves.
As Jebel Ali continues to grow, initiatives like Customer Voice ensure residents have a meaningful say in shaping the services that support them every day.
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