Dubai’s buzzing events calendar just got sweeter. The Well B Festival Dubai — a new wellness and fitness experience inspired by the energy and teamwork of bees — will take over The Palace Grounds at Madinat Jumeirah from Friday, February 13 to Sunday, February 15, 2026.
Over three days, the event will bring together workouts, mindfulness, music, and food under one open-air venue, right in the heart of Jumeirah and with the Burj Al Arab standing tall in the backdrop. Designed to promote “community over ego” and “buzz over burnout,” the festival promises a weekend that feels as rejuvenating as it is energising.
What’s new at Well B Festival Dubai
The Well B Festival is not your typical wellness retreat. It’s a multi-sensory celebration of movement, recovery, and connection — all centred around the bee’s philosophy of teamwork and balance.
Among the main highlights are:
- Hive Rocks Fitness Challenge – a high-intensity workout for those who love a challenge.
- Bee Well Zone – a relaxing sanctuary offering yoga, meditation, sound healing, ice baths, and recovery sessions.
- Hive Kitchen and Foodie Village – a space to refuel with nutritious bites, cooking demos, and local food stalls.
Attendees can also expect live music from international DJs, motivational talks from leading trainers, and mindset labs to help participants recharge mentally. The festival blends fitness and fun, making it just as appealing to those who want to sweat as it is for those seeking calm and recovery.
Why Dubai residents will love it
Wellness has become a way of life in Dubai, and the Well B Festival fits perfectly into that lifestyle. The city’s residents — from yoga enthusiasts and CrossFit regulars to weekend wanderers — are increasingly looking for ways to connect, move, and relax together.
By combining social energy with self-care, Well B Festival offers something unique: a place where friends, families, and fitness lovers can all come together. Whether it’s a sunrise yoga session on the beach, a high-energy bootcamp on the lawn, or an ice bath to cool down, the festival encourages a sense of shared joy and discovery.
It’s a welcome addition to the city’s growing lineup of wellness events, and its timing in February — when Dubai’s weather is at its best — makes it the ideal outdoor escape.
Dates, location, and what to expect
The Well B Festival Dubai runs from February 13 to 15, 2026, at The Palace Grounds, Madinat Jumeirah.
Visitors can look forward to a carefully designed schedule featuring morning, afternoon, and evening sessions — each offering a mix of fitness classes, mindfulness workshops, and live entertainment. The venue will feature shaded relaxation areas, food stalls, and retail pop-ups for those looking to explore between sessions.
Early registration for the three-day festival is now open, with up to 50 percent off for pre-registered attendees. Full ticket details and session schedules will be announced closer to the date.
What organisers say
Jamie Cormack, Co-Founder of Well B Festival, described the event as more than just another fitness weekend.
He said, “Whether it’s yoga, pilates, and breathwork that centre you, or bootcamps and challenges that get your energy flowing, Well B has it all. We wanted to create something that friends could come together — a space to move, connect, and find new passions while making memories that last.”
He added that the festival reflects how people live today, seeking balance between physical, mental, and social wellbeing. “It’s about moving with joy, connecting through shared energy, and celebrating wellness as a lifestyle, not a trend.”
How it enhances Dubai’s wellness scene
Dubai has steadily evolved into a global wellness destination, from desert yoga retreats to city-wide fitness challenges. The Well B Festival builds on that movement, giving residents and visitors a new way to connect around shared health and happiness goals.
Its bee-inspired theme — symbolising teamwork, energy, and harmony — mirrors Dubai’s community spirit and dynamic lifestyle. The festival also adds to Madinat Jumeirah’s reputation as a hub for outdoor experiences, balancing elegance with accessibility.
It’s expected to attract a diverse crowd — from fitness trainers and entrepreneurs to families and social groups — all drawn by the city’s growing passion for active living.
Tips for festival-goers
If you’re planning to attend, arrive early for popular sessions, bring comfortable workout gear, and keep hydrated. The venue’s open-air setting offers stunning morning and sunset views, making it ideal for both workouts and downtime.
Those looking to make a day out of it can also explore nearby Jumeirah dining spots, enjoy a beach walk, or simply unwind by the water after an intense session.
The Well B Festival Dubai is set to be a feel-good weekend that perfectly blends fitness, fun, and community spirit.
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