The UAE has launched an open call inviting artists, designers, creative businesses, and manufacturers across the country to take part in shaping the official merchandise for the upcoming 54th Eid Al Etihad. Scheduled for December, the annual celebration marks the nation’s historic union on 2 December 1971.
The opportunity offers local talent a chance to contribute to a collection that will symbolise unity, heritage, and pride. By opening the doors to the creative community, organisers hope to ensure that this year’s commemorative pieces carry both cultural and emotional value.
Who Can Apply and What’s Expected
Applications are open until 17 October. Eligible participants include independent artists, design studios, creative businesses, and manufacturers who are currently based in the UAE.
The merchandise should reflect the country’s values of unity, diversity, and progress. Designs are encouraged to highlight meaningful themes rooted in Emirati heritage while maintaining contemporary relevance. Sustainability and quality are also key factors in the selection process.
Beyond Merchandise: Lasting Keepsakes
The call is not only about producing goods. The intention is to create keepsakes that capture the spirit of the nation’s journey. Whether through innovative design, cultural storytelling, or sustainable materials, each item should serve as a memory of the 54th Eid Al Etihad that families and communities can hold on to long after the celebrations.
How to Take Part
Interested participants can submit their proposals online until the closing date on 17 October. Design submissions should clearly reflect national identity, cultural values, and the essence of unity. Creatives are also encouraged to explore innovative ideas that integrate modern aesthetics with traditional inspiration.
Those selected will see their concepts developed into official Eid Al Etihad merchandise. The chosen items will be showcased and distributed in the lead-up to the national holiday, giving designers the unique opportunity to have their work recognised across the country.
Celebrating 54 Years of Union
This year marks the 54th Eid Al Etihad, a celebration that honours the UAE’s union in 1971. National Day remains one of the most anticipated occasions on the calendar, bringing together Emiratis and residents for a collective moment of pride.
Across the emirates, families can expect cultural performances, community gatherings, firework displays, and special programmes organised to commemorate the day. The introduction of official merchandise adds another layer of connection, offering residents tangible reminders of the celebration.
For artists and designers, this initiative is more than a competition. It is an opportunity to contribute to the national story, to be part of a platform that showcases home-grown talent, and to create work that resonates with communities far beyond the design industry.
By inviting submissions from a broad pool of creatives, the open call reflects the UAE’s vision of inclusivity and collaboration. It also highlights the role of the creative sector in shaping cultural identity and adding meaning to national milestones.
The 54th Eid Al Etihad is not just a celebration of the past but a symbol of the UAE’s future. By taking part in this initiative, local creatives have the chance to shape how this moment is remembered.
Designers and businesses interested in participating are urged to finalise their concepts and submit before the 17 October deadline. The official merchandise will stand as a reflection of the UAE’s values, community spirit, and enduring sense of unity.
Read More:
- Dubai Ranked Among World’s Top 5 Shipping Hubs, Leading the Arab World – Social Kandura
- Bright Bites Opens in Dubai: World’s First Supermarket Designed for Kids – Social Kandura
For more updates on local news, culture, and upcoming events in Dubai and across the UAE, follow Social Kandura.
