In a bold step towards humanising technology, Digital Dubai has unveiled the world’s first AI-powered Emirati family—a virtual household created to improve public understanding of the city’s digital services.
This initiative is more than a novelty; it reflects Dubai’s mission to simplify smart services and foster deeper engagement with residents from all walks of life.
A Character Built to Represent the City
The first member of the AI family is a young Emirati girl, designed to mirror the values and lifestyle of Dubai’s local culture. Wearing traditional attire, she speaks with warmth and clarity, making her instantly relatable.
Through short video clips, she shares tips on accessing digital government services, explaining them in a light and conversational way. Her debut has already caught attention, with residents invited to help choose her name—Dubai, Latifa or Mira.
More Than an Avatar: A Community-Facing Personality
What makes this family different is how naturally they fit into the Dubai lifestyle. They’re not robotic or overly technical. Their dialogues are relatable, their presentation modern yet respectful of tradition.
The goal is clear: to act as friendly digital companions who make smart city tools feel less complex and more human. These characters speak to residents the way neighbours or family members would.
Designed for Dubai’s Diverse Population
With over 200 nationalities living in the emirate, communication needs to cut across language and age. The virtual family addresses that by offering content in Arabic and English initially, with plans for expansion into other widely spoken languages in the UAE.
Whether you’re a tech-savvy professional or a parent helping kids navigate online portals, this initiative meets you at your level. It’s inclusive, simple and tailored for life in the UAE.
How It Will Support Digital Service Access
The AI-powered Emirati family will guide users on how to interact with platforms like DubaiNow and UAE Pass. From renewing licences to managing payments, they’ll walk residents through processes using visual aids and storytelling.
In future updates, the characters may offer real-time voice interaction or AI chat guidance—making service access even more intuitive and seamless.
A Local Vision with Global Implications
This project sets a new standard for how governments communicate in the digital age. It merges innovation with identity, showing that AI can reflect cultural authenticity rather than replace it.
Dubai is not just leading in digital transformation—it’s reshaping how it connects with its people, turning complex systems into stories people care about.
This is just the beginning. More characters—a father, mother and brother—are expected to join the digital household in upcoming phases. Each will have a unique voice, designed to relate to different segments of the population.
Future plans include community-driven content, interactive storylines and possibly educational partnerships in schools.
Dubai’s AI-powered Emirati family is a powerful reminder that innovation doesn’t need to feel distant or impersonal. When technology meets tradition in a relatable way, residents are more likely to embrace it.
It’s a modern way to strengthen digital participation—and it speaks directly to Dubai’s commitment to making smart services work for everyone.
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