Shoppers in the UAE have more reason to get excited this summer. Amazon has announced that Prime Day 2025 will span seven days in the UAE, running from 12:01 AM on 25 July until 31 July. This marks the longest Prime Day window ever offered in the country and brings with it a wide mix of exclusive offers available only to Amazon Prime members.
Unlike previous editions that lasted 48 hours, this extended version gives customers more time to browse and buy—ideal for anyone managing a packed summer schedule or looking to space out big purchases.
Expanded Access to Global Products via Amazon.ae
One of the biggest highlights this year is the inclusion of the Global Store, which allows UAE-based shoppers to access deals on products listed in Amazon US, UK, and Germany. These items can be purchased directly from Amazon.ae and will be delivered to the UAE with international shipping handled by Amazon.
More products, local support, and currency options make shopping for global brands easier for residents.
What to Expect During Prime Day 2025
Prime members in the UAE can expect a fresh set of deals released every day during the sale period. Retailers are expected to unveil major discounts across these popular categories once the final deal list drops:
- Tech & Electronics: Smartphones, tablets, wearables, and accessories
- Home & Kitchen: Small appliances, cookware, and organisation tools
- Fashion: Apparel, footwear, and accessories for men, women, and kids
- Beauty & Grooming: Haircare, skincare, makeup, and fragrances
- Toys, Stationery & School Supplies: Back-to-school items and learning tools
In addition, select UAE banks are expected to offer limited-time discounts or cashback offers for Prime Day shoppers using eligible debit or credit cards—perfect for maximising savings on big-ticket items.
How to Access Prime Day Deals in the UAE
To participate, shoppers need to be Amazon Prime members. New users in the UAE can sign up for a 30-day free trial, and after that, membership costs AED 16 per month or AED 140 per year. Membership includes fast local delivery, streaming through Prime Video, and perks with Prime Gaming.
Shoppers are encouraged to start planning ahead. Adding products to wishlists, enabling app notifications for deal alerts, and having payment details saved can all help make the checkout process faster and smoother when deals go live.
Prime Day Timing Works Well for the UAE
The timing of the event aligns well with seasonal shopping patterns in the UAE. With schools reopening in late August and many families returning from summer travel, the sale provides a valuable window to stock up on tech, supplies, homeware, and fashion before the new season begins.
The seven-day format is especially convenient for UAE residents who may have previously missed out due to the tighter 48-hour Prime Day format. Now, shoppers have more flexibility and less pressure to rush decisions, while still enjoying strong limited-time pricing.
Smart Tips to Shop Smarter
Here are a few easy ways UAE shoppers can make the most of Prime Day this year:
- Set up your Prime membership in advance
- Use the Amazon mobile app to track lightning deals
- Check daily for refreshed offers across categories
- Use bank cards that offer cashback or discounts during the event
- Create a wishlist so you can check price drops quickly
By staying alert and planning, it’s possible to make big savings across everyday essentials and premium buys.
With Prime Day UAE 2025 running for a full seven days, residents across the Emirates now have more time—and more products—to explore. From exclusive electronics to hard-to-find international goods, the event combines speed, variety, and savings in one of the region’s most anticipated online shopping experiences.
Make sure your Prime membership is active and your wishlist is ready—it’s going to be a big week for deal hunters.
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