As Ramadan 2025 draws near, Snapchat has introduced a series of exciting new features specifically designed to enhance user experiences in the Gulf Cooperation Council (GCC) region, including Saudi Arabia and the UAE. With these updates, Snapchat is setting the stage for businesses and users to engage in meaningful interactions during this holy month.
Sponsored Snaps: A New Way for Brands to Connect
One of the key features Snapchat is rolling out this Ramadan is Sponsored Snaps. This tool allows brands to deliver full-screen, vertical video ads directly into users’ Chat inboxes. By placing ads in personal spaces, Snapchat is making it easier for businesses to connect with users more intimately and authentically. Sponsored Snaps provide brands an opportunity to reach their audience with personalized messages that blend seamlessly into their everyday interactions.
AR Ramadan Mall: A Virtual Shopping Experience
For the fourth consecutive year, Snapchat is bringing back the AR Ramadan Mall. This feature allows users to engage in a virtual shopping experience, blending traditional elements of GCC culture with modern retail spaces. In 2024, more than 16 million people visited the AR mall, and this year, Snapchat aims to make it even more interactive and engaging. The virtual mall mirrors the design of both traditional markets and modern shopping districts, making it a unique experience for users looking to explore new brands during Ramadan.
HAZAR FAZAR: Discover GCC Culture Through Augmented Reality
Another standout feature for Ramadan 2025 is HAZAR FAZAR, an AR experience that celebrates the cultural heritage of the GCC. This interactive experience invites users to solve riddles, which then unlock unique AR lenses featuring characters and stories rooted in local traditions. By blending modern technology with centuries-old storytelling, Snapchat provides a fun and engaging way for users to connect with their cultural roots during Ramadan.
Empowering Brands with Snapchat Creators
Snapchat is also enhancing collaboration opportunities for businesses with local content creators. The platform’s Creator Midrolls, Creator Collab Studio, and sponsored content allow brands to work with popular influencers on Snapchat. This collaboration ensures that businesses can connect with a wider audience by leveraging the influence of Snapchat’s top creators, who already have a loyal following. These partnerships help brands to reach users more authentically and organically.
Augmented Reality: A Key Tool for Engagement
Augmented Reality continues to be a central feature of Snapchat’s offerings. In the GCC region, Snapchat users engage with AR lenses more than 220 million times daily, and this trend is expected to rise during Ramadan. Snapchat’s AR tools offer users an interactive and immersive experience, whether they’re participating in virtual shopping, exploring new brands, or simply having fun with creative lenses. By integrating AR into its Ramadan initiatives, Snapchat ensures users have a dynamic way to interact with brands and fellow users.
Building Stronger Connections with the Community
Ramadan is a time for reflection and community, and Snapchat’s new features aim to strengthen these values. Through tools like Sponsored Snaps, the AR Ramadan Mall, and cultural AR experiences like HAZAR FAZAR, Snapchat is creating opportunities for brands and users to connect on a deeper level. By blending tradition with innovation, Snapchat allows users to celebrate the spirit of Ramadan while engaging with the latest in digital trends.
Snapchat’s updates for Ramadan 2025 are a testament to its commitment to connecting brands with users in meaningful ways. With new tools for engagement, immersive AR experiences, and creator partnerships, Snapchat is paving the way for a richer, more personalized experience during this special time of year. Whether you’re a brand looking to connect with your audience or a user wanting to engage with your cultural traditions, Snapchat’s new features are designed to make this Ramadan more memorable than ever.
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